Integrating End-User Research in MPT Product Development and Commercialization Strategies: Post-Webinar Discussion

The seventh webinar in the “Let’s Talk MPTs” Discussion Series featured end-user researchers, product developers, and marketing experts with extensive experience in MPT R&D. The presentations centered discussion around challenges and strategies for conducting end-user research in the early stages of product development, as well as utilizing the findings to effectively inform product development and commercialization strategies. Following the webinar, our esteemed panelists were given the opportunity to elaborate on the thoughtful questions posed by audience members.