Integrating End-User Research in MPT Product Development and Commercialization Strategies: Post-Webinar Discussion

The seventh webinar in the “Let’s Talk MPTs” Discussion Series featured end-user researchers, product developers, and marketing experts with extensive experience in MPT R&D. The presentations centered discussion around challenges and strategies for conducting end-user research in the early stages of product development, as well as utilizing the findings to effectively inform product development and commercialization strategies. Following the webinar, our esteemed panelists were given the opportunity to elaborate on the thoughtful questions posed by audience members.

ICYMI: Discussion on end-user research for MPT R&D

At this point, we do not likely need to convince you that if you are aiming to develop and introduce an MPT product, incorporating end-user research into the process is a good idea, especially if you want it to have a positive public health impact. We at the IMPT Secretariat are delighted that end-user research […]