Integrating End-User Research in MPT Product Development & Commercialization Strategies
The meaningful integration of socio-behavioral research (SBR) early and throughout the MPT R&D lifecycle has become increasingly recognized as a critical part of the product development process.
The seventh webinar in the “Let’s Talk MPTs” discussion series provides the opportunity to hear from end-user researchers, product developers, and marketing experts involved in MPT R&D. They share challenges and strategies in conducting end-user research, and utilizing the findings to effectively inform product development as well as commercialization strategies. Featured discussants were Moushira El-Sahn, MA of Routes2Results, Andrea Thurman, MD, FACOG of CONRAD, and Liz Pinto and Karina Fedasz, MBA from Evofem Biosciences, Inc.
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May 2022
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The seventh webinar in the “Let’s Talk MPTs” discussion series provides the opportunity to hear from end-user researchers, product developers, and marketing experts involved in MPT R&D. They share challenges and strategies in conducting end-user research, and utilizing the findings to effectively inform product development as well as commercialization strategies. Featured discussants were Moushira El-Sahn, MA of Routes2Results, Andrea Thurman, MD, FACOG of CONRAD, and Liz Pinto and Karina Fedasz, MBA from Evofem Biosciences, Inc.
Authors: The IMPT, Moushira El-Sahn, Andrea Thurman, Liz Pinto, Karina Fedasz
Health Risks(s):
- HIV
- STI / STD
- Unintended Pregnancy
Product type(s):
- MPTs
Topic(s):
- MPTs
- Development
- Trials
- Social
Region(s)
- Global
Additional Keywords:
Social