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Integrating End-User Research in MPT Product Development & Commercialization Strategies

Integrating End-User Research in MPT Product Development & Commercialization Strategies

The meaningful integration of socio-behavioral research (SBR) early and throughout the MPT R&D lifecycle has become increasingly recognized as a critical part of the product development process.

The seventh webinar in the “Let’s Talk MPTs” discussion series provides the opportunity to hear from end-user researchers, product developers, and marketing experts involved in MPT R&D. They share challenges and strategies in conducting end-user research, and utilizing the findings to effectively inform product development as well as commercialization strategies. Featured discussants were Moushira El-Sahn, MA of Routes2Results, Andrea Thurman, MD, FACOG of CONRAD, and Liz Pinto and Karina Fedasz, MBA from Evofem Biosciences, Inc.

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May 2022

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Full Info:


Resource Type:

Webinar

Citation:

The seventh webinar in the “Let’s Talk MPTs” discussion series provides the opportunity to hear from end-user researchers, product developers, and marketing experts involved in MPT R&D. They share challenges and strategies in conducting end-user research, and utilizing the findings to effectively inform product development as well as commercialization strategies. Featured discussants were Moushira El-Sahn, MA of Routes2Results, Andrea Thurman, MD, FACOG of CONRAD, and Liz Pinto and Karina Fedasz, MBA from Evofem Biosciences, Inc.

Authors: The IMPT, Moushira El-Sahn, Andrea Thurman, Liz Pinto, Karina Fedasz

Health Risks(s):

  • HIV
  • STI / STD
  • Unintended Pregnancy

Product type(s):

  • MPTs

Topic(s):

  • MPTs
  • Development
  • Trials
  • Social

Region(s)

  • Global

Additional Keywords:

Social

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