Initiative for Multipurpose Prevention Technologies (IMPT)
2017 ANNUAL REPORT
Communications & Advocacy

IMPT website + resource center

The IMPT website The IMPT website serves as a central information hub that brings together field-relevant announcements and resources to inform research, communications, and advocacy. Resource highlights in 2017 include: a three-part series of technical briefs, in collaboration with Maggie Kilbourne-Brook of PATH, focusing on the role of communications and advocacy to advance the MPT field, MPT end-user contexts, and advancing the MPT scientific agenda; a PowerPoint presentation created by IMPT Secretariat to help our colleagues integrate MPTs into their talks and presentations; and a video released on 28 May, the International Day of Action for Women's Health, that highlights the promise of MPTs to improve the lives of women, children, and families around the world. Finally, theIMPT.org and MPTs101.org are both getting makeovers in 2018. Stay tuned!

Monthly article e-blast

Monthly article e-blast Each month, the IMPT Secretariat distributes MPTs: Articles from the Field, which includes links to peer-reviewed articles, media articles, blogs, and funding opportunities. Sent out to our full listserv of stakeholders, the Secretariat maintains a steady open rate of 22% and receives positive anecdotal feedback regarding its utility for partner organizations. At the beginning of 2017, and in reflection of the growing MPT field, we refined our inclusion criteria for the e-blast to include only MPT-specific pieces, excluding other relevant resources from the broader sexual and reproductive health fields. A total of 48 peer-reviewed journal articles were featured in 2017.

MPT blog

MPT blog The IMPT blog is an exciting addition to the growing suite of MPT-related resources on the IMPT website. Launched in November 2017, the blog features succinct, accessible monthly posts on MPT-relevant topics. Posts in 2017 included a discussion on end user research for MPT R&D, MPTs in the product development pipeline, and a ‘call to action’ piece about the value of MPTs for women and girls worldwide. 2018 brings the launch of our first blog series, featuring MPT product developers, alongside regular posts from the IMPT on pertinent MPT work.

Op-eds

op-eds The IMPT Secretariat had two op-eds published in conjunction with International Women's Day on March 8. The first, an 'Ask the Expert' post on the Human Rights Campaign blog, gave an overview of the current status of the MPT field. Next, an article on Our Bodies Ourselves called for bold action from the global community to advance women's sexual and reproductive health through comprehensive prevention. In anticipation of World AIDS Day on December 1, an op-ed written by IMPT consultant Pamela Norick was featured in Women in the World in association with the New York Times. This piece featured women leaders in the MPT field and their persistence to develop MPTs for the women and girls who need them most.

Social media

Social media has become an integral part of the IMPT’s feedback loop of information sharing. In 2017, we pushed to increase our social media presence and saw a dramatic growth. Select social media highlights include:
Twitter Twitter engagements increased by 28% from 2016, accompanied by an increase in our account’s following by 7.5% since mid-2017.
Facebook Our Facebook following grew by 8.72% between 2016 and 2017.
LinkedIn LinkedIn connections increased by 132.6% and views were up by 76.5% since mid-2017.

Conferences & convenings

In 2017, IMPT Secretariat staff attended several conferences – including the Initiative for Best Practices (IBP) in Family Planning Consortium Meeting, a Youth Incubator Initiative Innovations Panel, and the 9th Annual IAS Conference on HIV Science – along with presenting at several brown bag style presentations at partner organizations such as RTI International. Moreover, we were pleased to see an increase in partner presentations featuring MPTs at conferences and meetings around the world in 2017. To this end, the IMPT Secretariat maintains a comprehensive list of MPT-relevant conferences on our website. If you are aware of other conferences or meetings where MPTs will be highlighted or where colleagues can submit abstracts, please reach out with the details.